Have a customer update to share with dozens of people? Sending it one contact at a time takes longer and makes it easier to miss someone. WhatsApp\u2019s broadcast feature lets you send one message to multiple customers, with each person receiving it in a private chat.<\/p>\n\n\n\n
To send your first broadcast, open WhatsApp Business, create a list, select up to 256 contacts, write your message and tap Send<\/strong>. Standard broadcasts reach only customers who have saved your business number. This guide walks you through the steps and explains what to use when you need to reach a larger audience. <\/p>\n\n\n\n For a broader overview, read CallerDesk\u2019s guide to broadcast messaging and how it works<\/a>.<\/p>\n\n\n\n First, ask customers if they want to receive messages from your business on WhatsApp. Tell them what they are signing up for, such as order updates, appointment reminders or promotional offers.<\/p>\n\n\n\n Save their permission and remove anyone who asks you to stop. WhatsApp\u2019s Business Messaging Policy<\/a> requires businesses to get opt-in permission and honour opt-out requests.<\/p>\n\n\n\n Add each opted-in customer\u2019s number to your phone contacts. For a standard broadcast to reach someone, that person must also save your business number in their contacts.<\/p>\n\n\n\n That means having a customer\u2019s number from an old enquiry or a public directory is not enough. They should agree to receive your messages and save your number.<\/p>\n\n\n\n Open WhatsApp Business and look for the broadcast option. The menu can vary slightly by phone and app version. WhatsApp\u2019s Business app broadcast guide<\/a> provides the current instructions.<\/p>\n\n\n\n Select the customers who should receive the same update and create the list. A standard list can include up to 256 contacts<\/strong>. See the WhatsApp broadcast-list requirements<\/a> for the latest details.<\/p>\n\n\n\n Keep the message short. Tell customers why you are contacting them and what they should do next. Before sending, check every date, price, offer condition and link.<\/p>\n\n\n\n For example:<\/p>\n\n\n\n Hi [Name], the [Product\/Service] you asked about is now available. See the details here: [link]. Reply if you have a question. Reply STOP if you no longer want WhatsApp updates from us.<\/p>\n\n\n\n Send a test message to yourself or a colleague first. This helps you catch a broken link or a mistake before the message reaches customers.<\/p>\n\n\n\n Open your broadcast list, type the message and tap Send<\/strong>. Each customer receives it as a separate chat. They cannot see who else received it, and their reply goes only to your business.<\/p>\n\n\n\n Check your chats after sending. If customers ask questions or request help, reply to them directly.<\/p>\n\n\n\n If a customer says they did not receive your message, check these possible reasons:<\/p>\n\n\n\n Standard broadcast messages reach only people who have added your business number to their phone contacts. Ask the customer to save your number before sending the broadcast again.<\/p>\n\n\n\n Check the customer\u2019s number and country code. A wrong or inactive number will prevent the message from reaching them.<\/p>\n\n\n\n Open the broadcast list information and check its recipients. Add the customer to the list if they have opted in and meet the broadcast requirements.<\/p>\n\n\n\n WhatsApp may show a monthly broadcast limit to some users as it rolls out changes in certain countries. Check the limit in your app and the current broadcast-list guidance<\/a>. Do not create extra lists to get around a limit shown in the app.<\/p>\n\n\n\n Remove anyone who asks you to stop messaging them. Do not add them to another list or send them a future broadcast unless they give permission again.<\/p>\n\n\n\n If customers have opted in and saved your business number, you can organise them into separate standard lists of up to 256 contacts each.<\/p>\n\n\n\n For a larger campaign, check if your app has Business broadcasts<\/strong> or Marketing messages<\/strong>. These paid features may let you choose a wider audience, add media or action buttons, and schedule a message. Availability and price depend on your account and location. Review WhatsApp\u2019s Business broadcast pricing information<\/a> and the price shown in your app before sending.<\/p>\n\n\n\n If your business needs regular high-volume messaging, automation or CRM integration, consider the WhatsApp Business Platform. Business-initiated messages outside the 24-hour customer service window need approved templates under the WhatsApp Business Messaging Policy<\/a>.<\/p>\n\n\n\n See CallerDesk\u2019s WhatsApp Business message template examples<\/a> for sample copy. Before planning your budget, check Meta\u2019s current Platform pricing<\/a> and CallerDesk\u2019s guide to WhatsApp Business API pricing in India<\/a>.<\/p>\n\n\n\n Not with a standard broadcast list. Customers must save your business number. Some accounts may have paid Business broadcasts or Marketing messages with different audience options, but you still need permission to message each person.<\/p>\n\n\n\n No. Each person gets the message in a private chat. Their replies are visible only to your business.<\/p>\n\n\n\n Standard broadcast lists are an in-app feature; see WhatsApp\u2019s broadcast-list requirements<\/a>. Business broadcasts or Marketing messages are paid where available.<\/strong> Check WhatsApp\u2019s Business broadcast pricing<\/a> for details. WhatsApp Business Platform messages may include Meta charges and additional provider fees, so review Meta\u2019s current Platform pricing<\/a> and CallerDesk\u2019s WhatsApp Business API pricing guide for India<\/a> before sending.<\/p>\n\n\n\n No. The WhatsApp Help Center<\/a> says standard broadcast lists are not supported on WhatsApp Web, Windows or Mac. Use the app on your phone, and check whether a separate Business broadcasts feature is available to your account.<\/p>\n\n\n\n A standard broadcast list can include up to 256 contacts. Some users may also see a monthly broadcast limit as WhatsApp rolls out changes in certain countries. Check the limit shown in your app and the latest broadcast-list guidance<\/a>.<\/p>\n\n\n\n A broadcast sends the same message to people as separate private chats. Recipients do not see one another, and each reply comes only to your business. In a group, participants share one conversation and can see the other members and messages.<\/p>\n\n\n\n Standard broadcast lists may not include a scheduling option. Some accounts have access to Marketing messages<\/strong> or Business broadcasts<\/strong>, which may let you schedule a message. Check the feature options in your app; availability varies by account and location. See WhatsApp\u2019s guide to creating and scheduling a marketing message<\/a>.<\/p>\n\n\n\n Yes. WhatsApp requires businesses to get opt-in permission before contacting people and to honour requests to stop receiving messages. Review the WhatsApp Business Messaging Policy<\/a> and keep a record of customer preferences.<\/p>\n\n\n\nHow to Send Bulk Messages on WhatsApp Business<\/strong><\/h2>\n\n\n\n
1. Get Permission Before You Message Customers<\/strong><\/h3>\n\n\n\n
2. Save Customers\u2019 Numbers<\/strong><\/h3>\n\n\n\n
3. Create a Broadcast List<\/strong><\/h3>\n\n\n\n
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4. Write a Message Customers Can Act On<\/strong><\/h3>\n\n\n\n
5. Send the Broadcast and Reply to Customers<\/strong><\/h3>\n\n\n\n
Why Is My WhatsApp Broadcast Not Reaching Everyone?<\/strong><\/h2>\n\n\n\n
1. The Customer Has Not Saved Your Business Number<\/strong><\/h3>\n\n\n\n
2. The Phone Number Is Incorrect or Inactive<\/strong><\/h3>\n\n\n\n
3. The Customer Is Not on the Broadcast List<\/strong><\/h3>\n\n\n\n
4. A Broadcast Limit or Feature Restriction Applies<\/strong><\/h3>\n\n\n\n
5. The Customer Has Opted Out<\/strong><\/h3>\n\n\n\n
How Can I Send a Message to More Than 256 Customers?<\/strong><\/h2>\n\n\n\n
WhatsApp Bulk Messaging: Common Questions<\/strong><\/h2>\n\n\n\n
WhatsApp Bulk Messaging: Common Questions<\/strong><\/h2>\n\n\n\n
1. Can I send a broadcast to people who have not saved my number?<\/strong><\/h3>\n\n\n\n
2. Can customers see one another in a broadcast?<\/strong><\/h3>\n\n\n\n
3. Is bulk messaging on WhatsApp free?<\/strong><\/h3>\n\n\n\n
4. Can I send standard broadcast messages from WhatsApp Web?<\/strong><\/h3>\n\n\n\n
5. How Many People Can I Add to One WhatsApp Broadcast List?<\/strong><\/h3>\n\n\n\n
6. What Is the Difference Between a WhatsApp Broadcast and a Group?<\/strong><\/h3>\n\n\n\n
7. Can I Schedule a WhatsApp Bulk Message?<\/strong><\/h3>\n\n\n\n
8. Do I Need Permission Before Sending Bulk Messages on WhatsApp?<\/strong><\/h3>\n\n\n\n
9. Can I Send Bulk Messages Through the WhatsApp Business API?<\/strong><\/h3>\n\n\n\n