{"id":6044,"date":"2026-10-23T15:21:41","date_gmt":"2026-10-23T09:51:41","guid":{"rendered":"https:\/\/callerdesk.io\/blog\/?p=6044"},"modified":"2026-10-23T15:21:44","modified_gmt":"2026-10-23T09:51:44","slug":"roi-full-form","status":"publish","type":"post","link":"https:\/\/callerdesk.io\/blog\/roi-full-form\/","title":{"rendered":"ROI Full Form and Meaning: What Is Return on Investment?"},"content":{"rendered":"\n<p>The full form of <strong>ROI<\/strong> is <strong>Return on Investment<\/strong>. It measures the gain or loss from an investment compared with its cost, and is usually shown as a percentage. For example, if you invest \u20b910,000 and receive \u20b912,000, your gain is \u20b92,000 and your ROI is 20%.<\/p>\n\n\n\n<p>Businesses use ROI to assess projects, equipment and marketing campaigns. Individuals use it to compare investments, courses and other major expenses. In some banking and loan documents, <strong>ROI<\/strong> is also used as shorthand for <strong>Rate of Interest<\/strong>. The meaning depends on the context.<\/p>\n\n\n\n<p>This guide explains how ROI works, how to calculate it, what counts as a good ROI and where the figure can be misleading.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ROI at a Glance<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Term<\/strong><\/td><td><strong>Meaning<\/strong><\/td><\/tr><tr><td><strong>Full form<\/strong><\/td><td>Return on Investment<\/td><\/tr><tr><td><strong>What it measures<\/strong><\/td><td>The gain or loss compared with the cost of an investment<\/td><\/tr><tr><td><strong>How it is shown<\/strong><\/td><td>Usually as a percentage<\/td><\/tr><tr><td><strong>Basic formula<\/strong><\/td><td>ROI = (Net gain \u00f7 Cost of investment) \u00d7 100<\/td><\/tr><tr><td><strong>Common uses<\/strong><\/td><td>Business, marketing, stocks, mutual funds, property and personal finance<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Return on Investment?<\/strong><\/h2>\n\n\n\n<p>Return on Investment is a way to check whether an investment was worth its cost. It compares what you gained with what you spent and expresses the result as a percentage.<\/p>\n\n\n\n<p><strong>ROI = (Net gain \u00f7 Cost of investment) \u00d7 100<\/strong><\/p>\n\n\n\n<p>Net gain is the value you received after accounting for the investment cost and other relevant expenses. For example, if you buy shares for \u20b910,000 and sell them a year later for \u20b912,000, your gain is \u20b92,000.<\/p>\n\n\n\n<p><strong>ROI = (\u20b92,000 \u00f7 \u20b910,000) \u00d7 100 = 20%<\/strong><\/p>\n\n\n\n<p>This means Rahul earned \u20b920 for every \u20b9100 he invested, in addition to getting back his original investment. When you calculate ROI, include the costs that apply to the decision, such as fees, taxes, maintenance or operating expenses. Leaving these out can make the return look higher than it is.<\/p>\n\n\n\n<p>Because ROI is a percentage, it can help compare investments of different sizes. A \u20b95,000 gain on a \u20b925,000 investment and a \u20b92,000 gain on a \u20b910,000 investment both produce a 20% ROI, even though the rupee gains differ.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How ROI Is Used in Different Industries<\/strong><\/h2>\n\n\n\n<p>The basic idea behind ROI stays the same: compare the gain with the cost. However, each industry defines the gain and cost according to the decision being assessed.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Industry<\/strong><\/td><td><strong>What ROI may measure<\/strong><\/td><td><strong>Related terms<\/strong><\/td><\/tr><tr><td>Digital marketing<\/td><td>Profit from a campaign compared with its cost<\/td><td>ROAS, CAC, conversion rate<\/td><\/tr><tr><td>Banking<\/td><td>In some documents, the rate charged on a loan or paid on a deposit<\/td><td>Interest rate, ROA<\/td><\/tr><tr><td>Stocks and mutual funds<\/td><td>Growth in an investment, including dividends where applicable<\/td><td>CAGR, XIRR, absolute return<\/td><\/tr><tr><td>Real estate<\/td><td>Rental income and price growth compared with total property costs<\/td><td>Rental yield, capital appreciation<\/td><\/tr><tr><td>Retail and supply chain<\/td><td>Savings and additional profit from better stock or logistics management<\/td><td>Inventory turnover, payback period<\/td><\/tr><tr><td>IT and software<\/td><td>Measurable savings or added value compared with software costs<\/td><td>Total cost of ownership, productivity gain<\/td><\/tr><tr><td>Manufacturing<\/td><td>Savings or additional output from equipment and automation<\/td><td>Payback period, capital expenditure<\/td><\/tr><tr><td>HR and training<\/td><td>Measurable gains from training or people-related initiatives<\/td><td>Training ROI, employee productivity<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. ROI in Digital Marketing<\/strong><\/h3>\n\n\n\n<p>In digital marketing, ROI measures whether a campaign generated enough profit to cover its cost. It can be used to assess spending on Google Ads, Meta ads, SEO, email marketing or influencer campaigns.<\/p>\n\n\n\n<p><strong>Example:<\/strong> A clothing brand spends \u20b910,000 on Instagram ads and earns \u20b940,000 in sales. The clothes sold through the campaign cost \u20b918,000 to make or purchase, leaving \u20b922,000 before advertising costs. After deducting the \u20b910,000 ad spend, the net gain is \u20b912,000.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. ROI in Banking<\/strong><\/h3>\n\n\n\n<p>In some Indian bank websites, loan documents and deposit information, <strong>ROI<\/strong> is used to mean <strong>Rate of Interest<\/strong>. In that context, it refers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The interest a bank pays on a deposit such as a fixed deposit or recurring deposit.<\/li>\n\n\n\n<li>The interest a bank charges on a home, car, personal or other loan.<\/li>\n<\/ul>\n\n\n\n<p>Check the surrounding text to understand which meaning applies. Banks also use measures such as <strong>Return on Assets (ROA)<\/strong> and <strong>Return on Equity (ROE)<\/strong> to assess their own financial performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. ROI in the Stock Market and Mutual Funds<\/strong><\/h3>\n\n\n\n<p>For stocks and mutual funds, ROI can show how much an investment has grown, including dividends if they are counted. For example, if a lump-sum investment of \u20b91,00,000 grows to \u20b91,60,000 over four years, its total return is 60%. That works out to an <a href=\"https:\/\/callerdesk.io\/blog\/roi-formula-free-roi-calculator\">annualised return of about 12.5%<\/a>, before any applicable taxes, fees or other costs.<\/p>\n\n\n\n<p>The annualised figure helps compare returns over different time periods. For a Systematic Investment Plan (SIP), however, each instalment is invested for a different length of time. <strong>XIRR<\/strong> is often used to estimate the annualised return across those multiple cash flows. Simple ROI does not show when each instalment was invested.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. ROI in Real Estate<\/strong><\/h3>\n\n\n\n<p>Property ROI may include rental income and any change in the property&#8217;s value. To assess the investment more accurately, include the purchase price and related costs such as stamp duty, registration, repairs, interiors, taxes and maintenance.<\/p>\n\n\n\n<p>Property investors also calculate rental yield:<\/p>\n\n\n\n<p><strong>Gross rental yield = (Annual rent \u00f7 Property price) \u00d7 100<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. ROI in Retail and Supply Chain<\/strong><\/h3>\n\n\n\n<p>Retailers and distributors may use ROI to assess investments in inventory software, warehouses or logistics. The return could come from reducing expired or damaged stock, avoiding stock shortages, improving delivery times or lowering transport costs.<\/p>\n\n\n\n<p><strong>Example:<\/strong> A distributor spends \u20b92,00,000 on stock-management software. In the first year, it saves \u20b91,50,000 in wastage and generates \u20b91,00,000 in additional profit by keeping popular products available. The total gain before the software cost is \u20b92,50,000. After deducting the \u20b92,00,000 cost, the net gain is \u20b950,000.<\/p>\n\n\n\n<p><strong>ROI = (\u20b950,000 \u00f7 \u20b92,00,000) \u00d7 100 = 25%<\/strong><\/p>\n\n\n\n<p>If the benefits continue and ongoing fees remain low, the cumulative return may increase over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. ROI in IT and Software<\/strong><\/h3>\n\n\n\n<p>Software ROI may include time saved, lower operating costs or additional revenue. The time saved should translate into measurable value, such as reduced overtime or more work completed.<\/p>\n\n\n\n<p>For example, a tool costs \u20b960,000 a year and saves a team 20 hours a month. If each saved hour is worth \u20b9300 to the business, the estimated annual value is \u20b972,000.<\/p>\n\n\n\n<p><strong>ROI = ((\u20b972,000 \u2212 \u20b960,000) \u00f7 \u20b960,000) \u00d7 100 = 20%<\/strong><\/p>\n\n\n\n<p>This estimate assumes that the time saved creates value at \u20b9300 per hour. The actual return depends on how the team uses that time and whether the estimate includes all software-related costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. ROI in Manufacturing<\/strong><\/h3>\n\n\n\n<p>Manufacturers use ROI to assess new machines, equipment and automation. They may also consider the <strong>payback period<\/strong>, which estimates how long it will take for the savings or added profit to recover the initial cost.<\/p>\n\n\n\n<p>For example, a machine costing \u20b910 lakh that saves \u20b94 lakh a year may have a simple payback period of 2.5 years, assuming the annual savings remain steady. Maintenance, downtime and other costs can affect the actual period.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. ROI in HR and Employee Training<\/strong><\/h3>\n\n\n\n<p>Companies may estimate training ROI by comparing the programme&#8217;s cost with measurable gains, such as increased sales, higher output, fewer errors or lower staff turnover.<\/p>\n\n\n\n<p>For example, if a \u20b91,00,000 training programme contributes to an additional \u20b92,50,000 in profit over the period being measured, the net gain after training costs is \u20b91,50,000.<\/p>\n\n\n\n<p><strong>Training ROI = (\u20b91,50,000 \u00f7 \u20b91,00,000) \u00d7 100 = 150%<\/strong><\/p>\n\n\n\n<p>It can be difficult to link a business result to training alone. Treat the result as an estimate and explain which gains and costs were included.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. ROI in Education and Personal Growth<\/strong><\/h3>\n\n\n\n<p>A course, certification or professional programme can also be assessed through ROI. Suppose a course costs \u20b940,000 and helps someone secure a salary increase of \u20b91,00,000 a year. If the full increase is counted as the first year&#8217;s gain, the simple first-year ROI is 150% before taxes and other costs.<\/p>\n\n\n\n<p>The calculation does not show every benefit. A course may also build skills, improve career options or support a role change, and those gains may take time to measure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Positive, Negative and Zero ROI<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>ROI result<\/strong><\/td><td><strong>What it means<\/strong><\/td><td><strong>Example<\/strong><\/td><\/tr><tr><td>Positive, above 0%<\/td><td>The investment generated a net gain<\/td><td>\u20b910,000 becomes \u20b911,500: <strong>15% ROI<\/strong><\/td><\/tr><tr><td>Zero, 0%<\/td><td>You recovered the amount invested, with no gain or loss<\/td><td>\u20b910,000 remains \u20b910,000: <strong>0% ROI<\/strong><\/td><\/tr><tr><td>Negative, below 0%<\/td><td>The value received was less than the investment cost<\/td><td>\u20b910,000 falls to \u20b98,000: <strong>\u221220% ROI<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is a Good ROI?<\/strong><\/h2>\n\n\n\n<p>There is no single ROI figure that is good for every situation. The result depends on the investment, the time period and the level of risk. When assessing ROI, consider:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Time period:<\/strong> A 20% return in one year is different from a 20% return over ten years. Check how long it took to earn the return.<\/li>\n\n\n\n<li><strong>Risk:<\/strong> Investments with similar returns may carry different levels of risk. Consider how much loss you could face and whether the potential return suits your situation.<\/li>\n\n\n\n<li><strong>Comparable alternatives:<\/strong> Compare options with a similar time period and risk level. A comparison with a fixed deposit or index fund is useful only when the differences between them are considered.<\/li>\n\n\n\n<li><strong>Inflation and costs:<\/strong> For longer-term decisions, look at returns after relevant fees, taxes and inflation. A positive return before costs may not increase your purchasing power.<\/li>\n<\/ol>\n\n\n\n<p>To compare investments held for different periods, use <strong>annualised ROI<\/strong> or another measure that accounts for time. <a href=\"https:\/\/callerdesk.io\/blog\/roi-formula-free-roi-calculator\">Our guide to the ROI formula<\/a> explains how annualised returns are calculated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why ROI Is Useful<\/strong><\/h2>\n\n\n\n<p>ROI is popular because it is straightforward and can be applied to many kinds of decisions. It can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand the gain or loss in relation to the amount spent.<\/li>\n\n\n\n<li>Compare investments of different sizes using a percentage.<\/li>\n\n\n\n<li>Explain the expected value of a business expense or project.<\/li>\n\n\n\n<li>Review past results and identify where a plan may need to change.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Limitations of ROI<\/strong><\/h2>\n\n\n\n<p>ROI is useful, but it does not tell the whole story. Keep these limitations in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It does not show how long the return took.<\/strong> A basic ROI calculation can show the same percentage for a one-year and a ten-year investment.<\/li>\n\n\n\n<li><strong>It does not measure risk.<\/strong> Two investments with the same ROI may have very different chances of loss.<\/li>\n\n\n\n<li><strong>It depends on which costs are included.<\/strong> Leaving out taxes, fees, maintenance or staff time can make ROI look better than it is.<\/li>\n\n\n\n<li><strong>Some benefits are difficult to express in money.<\/strong> Brand awareness, customer trust, employee confidence and learning may not show up in a simple calculation.<\/li>\n\n\n\n<li><strong>It is based on the figures used.<\/strong> Past returns do not guarantee future results, and estimates can change when market or business conditions change.<\/li>\n<\/ul>\n\n\n\n<p>For major or long-term decisions, businesses may use ROI alongside measures such as the <strong>payback period<\/strong>, <strong>Net Present Value (NPV)<\/strong> and <strong>Internal Rate of Return (IRR)<\/strong>. These measures can help account for when money is received or spent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Calculate ROI<\/strong><\/h2>\n\n\n\n<p>Use these steps to calculate a basic ROI:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identify the investment cost.<\/strong> Include the initial amount and relevant expenses such as fees, setup, maintenance or operating costs.<\/li>\n\n\n\n<li><strong>Calculate the value received.<\/strong> This could be the sale value, profit, savings or additional income linked to the investment.<\/li>\n\n\n\n<li><strong>Find the net gain.<\/strong> Subtract the investment cost and other relevant expenses from the value received.<\/li>\n\n\n\n<li><strong>Divide the net gain by the investment cost.<\/strong><\/li>\n\n\n\n<li><strong>Multiply the result by 100.<\/strong> This gives the ROI as a percentage.<\/li>\n<\/ol>\n\n\n\n<p><strong>Example:<\/strong> If an investment costs \u20b910,000 and produces a net gain of \u20b92,000:<\/p>\n\n\n\n<p><strong>ROI = (\u20b92,000 \u00f7 \u20b910,000) \u00d7 100 = 20%<\/strong><\/p>\n\n\n\n<p>For more solved examples, annualised ROI and a calculator, read our full guide: <a href=\"https:\/\/callerdesk.io\/blog\/roi-formula-free-roi-calculator\"><strong>ROI Formula: How to Calculate Return on Investment<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Improve Your ROI<\/strong><\/h2>\n\n\n\n<p>The right way to improve ROI depends on the investment. These steps can help businesses and individuals make more informed decisions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Review all costs:<\/strong> Check whether fees, maintenance, subscriptions or other expenses can be reduced without affecting the outcome.<\/li>\n\n\n\n<li><strong>Test before increasing spend:<\/strong> For a business project or marketing campaign, start with a manageable test. Increase the budget after the results show that the approach is working.<\/li>\n\n\n\n<li><strong>Focus on measurable outcomes:<\/strong> Set a clear target, such as lower operating costs, more qualified enquiries or fewer missed sales opportunities.<\/li>\n\n\n\n<li><strong>Track results regularly:<\/strong> Review performance over a suitable period and adjust the plan when results change.<\/li>\n\n\n\n<li><strong>Compare alternatives fairly:<\/strong> Use the same time period and include the relevant costs for each option.<\/li>\n\n\n\n<li><strong>Allow enough time:<\/strong> Some investments take longer to produce value. Avoid judging them only by short-term results, while still checking whether they are on track.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ROI vs ROE vs ROA<\/strong><\/h2>\n\n\n\n<p>ROI, ROE and ROA are related financial measures, but each one answers a different question.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Term<\/strong><\/td><td><strong>Full form<\/strong><\/td><td><strong>What it measures<\/strong><\/td><\/tr><tr><td><strong>ROI<\/strong><\/td><td>Return on Investment<\/td><td>The gain from a specific investment compared with its cost<\/td><\/tr><tr><td><strong>ROE<\/strong><\/td><td>Return on Equity<\/td><td>A company&#8217;s profit compared with its shareholders&#8217; equity<\/td><\/tr><tr><td><strong>ROA<\/strong><\/td><td>Return on Assets<\/td><td>A company&#8217;s profit compared with its total assets<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>ROI can be used to assess a specific project, campaign or purchase. ROE and ROA are commonly used to assess how a company uses shareholders&#8217; funds and its assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the full form of ROI?<\/strong><\/h3>\n\n\n\n<p>ROI stands for <strong>Return on Investment<\/strong>. It shows the gain or loss from an investment compared with its cost, usually as a percentage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is ROI in simple words?<\/strong><\/h3>\n\n\n\n<p>ROI tells you how much you gained or lost for the money you invested. A 25% ROI means the net gain was \u20b925 for every \u20b9100 invested.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is ROI the same as profit?<\/strong><\/h3>\n\n\n\n<p>No. Profit is an amount of money, such as \u20b95,000. ROI expresses the gain as a percentage of the investment cost, which makes it easier to compare investments of different sizes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can ROI be negative?<\/strong><\/h3>\n\n\n\n<p>Yes. A negative ROI means the value received was lower than the investment cost. If \u20b920,000 falls to \u20b917,000, the loss is \u20b93,000 and the ROI is \u221215%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Can ROI be more than 100%?<\/strong><\/h3>\n\n\n\n<p>Yes. An ROI above 100% means the net gain was more than the original investment cost. If \u20b910,000 produces a net gain of \u20b915,000, the ROI is 150%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does ROI mean in a bank or loan document?<\/strong><\/h3>\n\n\n\n<p>In some Indian banking and loan documents, ROI means <strong>Rate of Interest<\/strong>. It refers to the rate a bank charges on a loan or pays on a deposit. Check the context to confirm the meaning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is ROI in digital marketing?<\/strong><\/h3>\n\n\n\n<p>Digital marketing ROI compares the profit generated by a campaign with its cost. It differs from ROAS, which compares campaign revenue with advertising spend and does not by itself account for product or service costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the difference between ROI and profit margin?<\/strong><\/h3>\n\n\n\n<p>ROI compares net gain with the amount invested. Profit margin compares profit with sales revenue. ROI helps assess whether an investment was worthwhile, while profit margin shows how much of each rupee of sales remains as profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How long does it take to see a return on investment?<\/strong><\/h3>\n\n\n\n<p>It depends on the investment and the time period being measured. A marketing campaign may show results within weeks, while equipment may take years to recover its cost. Stocks, property and other long-term investments should be assessed over a period suited to the investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>ROI, or Return on Investment, helps you understand how the gain from a decision compares with its cost. It can be used to assess a marketing campaign, piece of equipment, software, course or financial investment. The basic calculation is simple, but the result is only useful when you include the relevant costs and compare investments over a suitable time period.<\/p>\n\n\n\n<p>Before deciding whether an ROI is good, consider the time taken, the risks involved, the alternatives available and the effect of fees, taxes and inflation. For step-by-step calculations and examples, read our guide to <a href=\"https:\/\/callerdesk.io\/blog\/roi-formula-free-roi-calculator\"><strong>ROI Formula: How to Calculate Return on Investment<\/strong>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The full form of ROI is Return on Investment. It measures the gain or loss from an investment&hellip;","protected":false},"author":2,"featured_media":6045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[5,256],"tags":[],"class_list":{"0":"post-6044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cloud-contact-center","8":"category-cloud-contact-center-solution","9":"cs-entry"},"_links":{"self":[{"href":"https:\/\/callerdesk.io\/blog\/wp-json\/wp\/v2\/posts\/6044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/callerdesk.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/callerdesk.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/callerdesk.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/callerdesk.io\/blog\/wp-json\/wp\/v2\/comments?post=6044"}],"version-history":[{"count":1,"href":"https:\/\/callerdesk.io\/blog\/wp-json\/wp\/v2\/posts\/6044\/revisions"}],"predecessor-version":[{"id":6046,"href":"https:\/\/callerdesk.io\/blog\/wp-json\/wp\/v2\/posts\/6044\/revisions\/6046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/callerdesk.io\/blog\/wp-json\/wp\/v2\/media\/6045"}],"wp:attachment":[{"href":"https:\/\/callerdesk.io\/blog\/wp-json\/wp\/v2\/media?parent=6044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/callerdesk.io\/blog\/wp-json\/wp\/v2\/categories?post=6044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/callerdesk.io\/blog\/wp-json\/wp\/v2\/tags?post=6044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}