When someone calls your business, the first thing they hear matters.
If it’s just a basic ringing sound with no message or music, they might think:
- The line is dead
- No one will answer
- The business is not serious
And they hang up — even before someone picks up.
That’s why the Music on Hold feature (During Ringing) is offered as a smart addition to enhance caller experience.
It lets you play a welcome message and soft background music while the caller is waiting.
This simple change helps your business:
- Sound more professional
- Reduce missed calls
- Keep customers on the line longer
Let’s see how it works — and how you can start using it in minutes.
What Is Music on Hold (During Ringing)?
This feature allows you to play a custom audio track — such as music, a welcome message, or both — while the call is ringing.
This means, instead of hearing the basic “tring tring” sound, your callers hear something more pleasant and helpful.
Example:
“Thank you for calling GreenLeaf Naturals. Please hold while we connect your call”
And in the background — gentle music that keeps the caller engaged and reassured.
It’s not hold music after agent pickup — this happens before the agent answers.
Why Music on Hold During Ringing Is Important
When someone calls your business and hears only silence or a basic ring, it creates doubt.
They start to wonder:
- “Is the line working?”
- “Did I call the right number?”
- “Is anyone going to answer?”
That doubt can lead to missed calls — and lost customers.
By adding music and a short welcome message during ringing, you do three important things:
- Make your business sound professional — even before the agent picks up
- Reassure callers that their call is being handled
- Create a calm and positive experience from the very first second
Think of it like this:
When someone visits your office, you greet them at the door.
Music on Hold does the same — it welcomes the caller while they wait.
And that small touch makes a big difference.
Real Story: How Vikas Reduced Missed Calls
Vikas runs an electronics store. During festival seasons, call volumes spike.
But there was a problem:
Many customers would dial in and disconnect quickly — before an agent could even pick up.
Why? Because they only heard the default ring. No message. No assurance.
So Vikas enabled the Music on Hold feature in CallerDesk.
Now, when someone calls, they hear:
- Soft background music
- A custom greeting:
“Thanks for calling Vikas Electronics. Please stay on the line — we’ll be with you shortly.”
What changed?
- More callers stayed on the line
- Fewer missed calls
- Customers said it sounded more professional
That’s the impact of just a few seconds of audio.
Key Benefits of Music on Hold (During Ringing)
1. Reduces Call Drop-Offs (Fewer Missed Calls)
Most callers hang up within a few seconds if they hear only the standard ringing tone — especially during busy hours.
By playing music and a short voice message, callers feel that their call is being answered. This encourages them to stay on the line until an agent picks up.
2. Improves Brand Image Instantly
First impressions happen before you even say “hello.”
When callers hear a well-recorded message and pleasant music, your business sounds more professional and trustworthy — even if you’re a small team.
3. Builds Confidence and Trust in Callers
A silent or plain ringing tone leaves people unsure if their call is going through. Music and greetings create the feeling that their request is being handled.
4. Encourages Patience During Wait Times
Waiting without any feedback feels longer than it is.
Music helps fill that silence and makes the wait feel shorter and smoother. A short message also sets expectations — for example, “All our agents are currently busy.”
5. Works for Any Business Size or Call Volume
Whether you’re a startup with a single phone or a call center with hundreds of agents, this feature creates a consistent experience for every caller.
Best Practices for Music on Hold Messages
1. Keep the Message Short and to the Point
Your pre-connection greeting should be under 10 seconds. Long messages may irritate callers or delay them from reaching the right agent.
2. Use a Clear and Friendly Voiceover
Avoid robotic or low-quality recordings. A human voice that sounds warm and calm makes your business seem approachable and trustworthy.
3. Select Soothing, Professional Music
Use background music that is soft, calm, and non-distracting. It should feel pleasant, not like a commercial or party track.
4. Match the Tone to Your Brand
If your business is in healthcare, use calming music. If you’re in tech or logistics, go with clean, corporate-style tunes. Choose audio that reflects your brand personality.
5. Update the Message When Needed
If your business hours, offers, or team availability changes — update your message to reflect that.
6. Test the Audio Yourself
After setting it up, call your own number to experience it like a customer would. Check:
- Volume balance between voice and music
- Clarity of message
- Overall tone and flow
Conclusion
When someone calls your business, they’re not just looking for answers — they’re forming opinions.
The sound they hear before anyone picks up makes them feel either:
Confident and comfortable or Frustrated and unsure
With CallerDesk’s Music on Hold (During Ringing) feature, you can give every caller a reason to stay — and to trust your brand from the very first ring.
It’s easy to set up, doesn’t require tech skills, and helps you sound more professional — instantly.
Don’t let your calls begin in silence. Set the right tone before every conversation starts.
Frequently Asked Question
1. What is Music on Hold during ringing?
Music on Hold during ringing is a feature that lets your callers hear music or a recorded message while the call is still connecting. Instead of the usual ringing tone, the caller hears a custom greeting and soft background music, which makes the waiting time feel shorter and more professional.
2. Why is Music on Hold important in cloud telephony?
This feature helps reduce call drop-offs by keeping callers engaged from the very first second. When someone hears silence or just a ring, they might hang up thinking no one is available. But if they hear a friendly greeting and music, they are more likely to stay on the line, which improves your business’s image and reduces missed calls.
3. Does Music on Hold work before a call is answered?
Yes, Music on Hold during ringing plays before an agent picks up the call. It’s different from traditional hold music, which plays after someone answers. This feature ensures that your caller hears something reassuring right from the moment they dial your number, making it clear the call is active and being handled.
4. How can Music on Hold help reduce missed calls?
When callers are greeted with music and a message instead of plain ringing, they are less likely to hang up. It assures them that the call is going through and that someone will assist them shortly. This small change builds patience and encourages the caller to wait longer, which helps reduce missed or abandoned calls.
5. Who should use Music on Hold during ringing?
Any business that receives customer calls can benefit from this feature. Whether it’s a small retail shop, a delivery service, a clinic, or a call center, playing a welcome message with soft background music helps make a great first impression. It adds a professional touch and builds customer trust from the very beginning of the call.
