You’ve done everything you can.
You’re talking to customers, sending emails, following up on leads… but sales are still not improving.
Your product is good. Your service is helpful. But the results? Not what you expected.
If this sounds like you, don’t worry. Many small businesses go through the same thing.
And here’s the interesting part-some of them fix this problem by using something called sales outsourcing.
It’s a strategy that’s helping many businesses grow faster, even without hiring more people.
You might be wondering, “What is sales outsourcing? Can it help me too?”
That’s what we’re going to explore in this blog.
Keep reading-because this simple idea could make a big difference for your business.
What is Sales Outsourcing?
Sales outsourcing means getting help from another company to do your sales work.
Instead of building a full sales team on your own, you hire experts from outside who already know how to:
- Talk to new people and find customers
- Follow up with people who showed interest
- Help close deals and bring in more money
- Save you time and money on hiring new staff
It’s like adding a smart sales team to your business-without giving them a desk in your office.
They work for you, but they’re not on your payroll full-time.
This way, you get results faster, without spending months building a sales team from scratch.
What Are the Different Types of Sales Outsourcing?
Sales outsourcing doesn’t mean giving away your full sales process.
You can choose to get help with only the parts where you need support.
Here are the 4 most common types-explained in the simplest way:
1. Inside Sales Outsourcing – Selling Without Meeting in Person
This means hiring a team that talks to your customers from their office, not yours.
They use:
- Phone calls
- Emails
- WhatsApp messages
- LinkedIn chats
These salespeople don’t travel to meet anyone.
They can sell your product or service to customers by calling, texting, or emailing them.
2. Outside Sales Outsourcing – Meeting Customers Face-to-Face
In this type, the sales team will go out and meet your customers in person.
They can:
- Visit customer offices
- Show your product directly
- Build trust with face-to-face meetings
This is useful if your product needs personal explanation or demo, like in real estate, machinery, or big B2B deals.
3. Lead Generation Outsourcing – Finding the Right People to Sell To
Without leads, there’s no sale. This team helps you find new customers.
They do:
- Research to find people who need your product
- Check if those people are a good match
- Send these leads to your main sales team
It saves your time and energy. Your in-house team can focus only on the ready-to-buy leads.
4. Sales Development Outsourcing – Following Up with Leads
This team doesn’t just find leads-they talk to them again and again, until the person is ready to buy.
They help you by:
- Making follow-up calls
- Sending reminder emails
- Setting up sales meetings
- Keeping leads interested
Think of them as the team that warms up the customer, so your main sales team can close the deal easily.
When Should You Start Sales Outsourcing?
Sales outsourcing sounds great-but is it the right time for you?
Here are 3 simple signs that show you’re ready to outsource your sales work:
1. You Already Know How Your Sales Process Works
Before you hand over your sales to someone else, you need to know how your business sells.
Ask yourself:
- How do you find new customers?
- What steps do you follow to turn them into buyers?
- What works well? What doesn’t?
If you have clear answers to these questions, great! You’re ready to outsource and speed up your sales.
But if you’re still figuring things out, take your time. Build your sales process first-then bring in the experts to make it better.
2. Your Team is Too Small
If your sales team is doing too much and can’t keep up with new leads or calls, that’s a big red flag.
Hiring new people takes time and money.
But with sales outsourcing, you get a ready-made team that can start helping you right away-no need to train or hire full-time staff.
3. Your Team is Wasting Time on Non-Sales Work
Did you know that most salespeople spend less than half their time actually selling?
The rest of the time, they’re stuck doing things like:
- Scheduling meetings
- Writing reports
- Entering data into spreadsheets
If your team is spending too much time on these tasks, it’s time to outsource.
Let your team focus on what they do best-selling-while someone else handles the boring stuff.
If your sales system is ready, your team is small, and admin work is slowing you down, then sales outsourcing can be a smart next step.
Benefits of Sales Outsourcing
Outsourcing sales means hiring a team from outside your company to help with selling. Many small businesses do this because it makes things easier and faster. Here are five simple benefits:
1. It Saves You Money
You don’t need to hire full-time employees or pay for extra office space and tools. With outsourcing, you only pay for the sales work being done.
2. You Can Grow Your Team Quickly
If your business is growing fast, you can easily add more salespeople through outsourcing. And if things slow down, you can reduce the team without worrying about layoffs.
3. You Get Experienced Sales Professionals
Outsourced sales teams are already trained. They know how to find customers, talk to them, and close deals. You don’t have to spend time teaching them.
4. Your Team Can Focus on Big Deals
While the outsourced team handles things like calling and follow-ups, your own team can focus on more important tasks-like closing big sales or working with key clients.
5. It Speeds Up Your Sales Process
Outsourcing helps you reach more people in less time. That means you can bring in leads faster and grow your business without delays.
Downsides of Sales Outsourcing You Should Know
Sales outsourcing can be super helpful-but it’s not perfect. Before you jump in, here are a few things to watch out for:
1. You Have Less Control
Since the sales team is not working inside your company, you can’t directly manage everything they do. You have to trust them to follow your process.
2. Communication Can Be Hard
Your outsourced team might be in a different country or time zone. So, if you need quick updates or want to fix a problem, it could take time. You’ll need to plan for regular check-ins.
3. They Might Not Fully Understand Your Business
If they don’t know your product, brand, or customers well, they might say the wrong thing to leads. This can hurt your brand image if not handled properly.
How to Get Ready Before You Outsource Your Sales
Before you hire a sales outsourcing company, there are a few important things you should do. These steps will help you get better results and avoid wasting money.
1. Be Clear About What You Expect
Outsourcing is not magic.
If your product isn’t selling at all, or your sales process is not working, no outside team can fix it for you. You need to make sure:
- Your product or service is useful
- People actually want what you’re offering
- You already have a basic sales process that works
Outsourcing helps speed up something that is already working. It’s not a fix for broken sales.
2. Make Sure Sales and Marketing Are on the Same Page
Your sales team brings in customers.
Your marketing team creates content, ads, and promotions.
Before you outsource, these two teams should agree on a few things:
- Who your ideal customer is
- What kind of messages or pitches work
- What your main goal is (more leads, more meetings, more sales)
If both teams understand the goal clearly, your outsourced team will also work better and stay focused.
3. Pick the Right Kind of Help
Don’t just say, “We need help.” Be clear about what kind of help you actually need.
- Want more leads? Hire a lead generation company
- Want more meetings booked? Hire a sales development team
- Want a full sales team? Choose inside or outside sales outsourcing
Knowing exactly what you need will help you choose the right partner and grow faster without wasting time.
Conclusion
If your sales are slow, your team is small, or you’re spending too much time on admin work-sales outsourcing can help you grow faster without the cost of building a full sales team.
It saves time, cuts costs, and gives you access to expert sales support right away.
But remember-outsourcing only works well when your product is solid and your sales process is clear. Make sure your team is aligned and your goals are set before bringing in outside help.
And when you’re ready to scale, make sure you have the right tools to support it.
CallerDesk is a complete cloud call center solution built for small businesses and startups. From lead follow-ups to smart call routing, we help you manage your sales calls, track performance, and grow faster-with zero setup hassle.
