WhatsApp Business Message Template: 60+ Examples You Can Copy & Paste

Have you ever spent more time writing WhatsApp messages than actually talking to your customers?

For many businesses, WhatsApp has become a simple way to confirm orders, remind customers about appointments, share payment updates, answer questions, and promote offers. But when the same types of messages have to be written again and again, it can quickly become repetitive.

Imagine having a ready message for every common customer situation. You only need to add the customer’s name, order number, date, or other details and send it.

That’s what a WhatsApp Business message template is designed to do.

In this guide, we’ll show you how WhatsApp templates work and share 50+ simple WhatsApp message template examples for marketing, sales, customer support, orders, payments, appointments, and more. You’ll also find blank templates that you can copy, edit, and use for your own business.

What Is a WhatsApp Business Message Template?

A WhatsApp Business message template is a pre-written message that businesses can use to communicate with customers through the WhatsApp Business Platform.

Instead of creating every message from scratch, you create a message structure once and use variables to personalize it.

For example:

Hi {{1}}, your order {{2}} has been shipped and is expected to arrive on {{3}}.

When the message is sent, the variables can become:

Hi Rahul, your order #4582 has been shipped and is expected to arrive on Friday.

This is the basic idea behind a WhatsApp message template.

Templates are commonly used for order updates, appointment reminders, payment notifications, authentication messages, marketing campaigns, customer updates, and other business communications.

When a business wants to initiate a conversation outside the active customer service window, an approved template is generally required on the WhatsApp Business Platform.

WhatsApp Template vs WhatsApp Business App Messages

This is where many businesses get confused.

The WhatsApp Business App and the WhatsApp Business Platform are not the same thing.

The WhatsApp Business App is designed mainly for small businesses to manage conversations manually. It includes features such as greeting messages and quick replies.

The WhatsApp Business Platform is designed for businesses that need automation, integrations, chatbots, campaigns, customer notifications, and communication at scale.

If you are looking for a WhatsApp text message template that can be used through an automated business messaging system, you are generally talking about the WhatsApp Business Platform.

When Do You Need a WhatsApp Message Template?

Think about this simple situation.

A customer messages your business today asking:

“Where is my order?”

You can respond normally while the customer service window is active.

But suppose your business wants to contact that customer later with a proactive update.

That’s where an approved template may be required.

The 24-hour customer service window is an important part of WhatsApp Business messaging. When a customer messages a business, the business can send free-form replies during that window. After it closes, approved templates are used for business-initiated messages.

This is why businesses create template libraries before launching WhatsApp campaigns

60+ WhatsApp Business Message Template Examples

What should you actually write in a WhatsApp message to your customers?

The answer depends on why you’re contacting them. An order confirmation needs to be clear and informative, while a marketing message should give customers a reason to take action.

To make things easier, here are 60+ WhatsApp Business message templates for common business situations. You can copy these examples and replace the details in {{ }} with your own information.

Welcome and Customer Messages

1. Welcome Message

Hi {{1}}, welcome to {{2}}!
We’re happy to have you here. How can we help you today?

2. New Customer Welcome

Hi {{1}}, thanks for choosing {{2}}.
Your account is now active. We’re here if you need any help.

3. Thank You Message

Hi {{1}}, thank you for choosing {{2}}.
We appreciate your trust and look forward to serving you.

4. New Subscriber Message

Hi {{1}}, welcome to {{2}}!
You’re now subscribed to our updates. We’ll keep you posted on what’s new.

5. Customer Support Greeting

Hi {{1}}, thanks for contacting {{2}} support.
Tell us what you need help with, and our team will assist you.

6. After-Hours Message

Hi {{1}}, thanks for reaching out to {{2}}.
Our team is currently unavailable. We’re open from {{3}} to {{4}} and will get back to you soon.

7. Feedback Request

Hi {{1}}, we hope you had a great experience with {{2}}.
We’d love to hear what you think.

Share your feedback: {{3}}

Order and Delivery Messages

8. Order Confirmation

Hi {{1}}, your order #{{2}} has been confirmed.
Order amount: ₹{{3}}.
We’ll let you know when your order is shipped.

9. Order Processing

Hi {{1}}, we’re preparing your order #{{2}}.
We’ll let you know as soon as it’s ready to ship.

10. Order Shipped

Good news, {{1}}!
Your order #{{2}} is on its way and should arrive by {{3}}.

Track your order: {{4}}

11. Out-for-Delivery Message

Hi {{1}}, your order #{{2}} is out for delivery.
It should reach you today by {{3}}.

12. Delivery Confirmation

Hi {{1}}, your order #{{2}} has been delivered.
We hope you enjoy your purchase. Thank you for shopping with {{3}}!

13. Delivery Delay

Hi {{1}}, there’s a small delay with your order #{{2}}.
Your new expected delivery date is {{3}}. Sorry for the inconvenience.

14. Order Cancellation

Hi {{1}}, your order #{{2}} has been cancelled as requested.
If you need any help, please contact us.

15. Return Request

Hi {{1}}, we’ve received your return request for order #{{2}}.
We’ll update you once it’s reviewed.

16. Return Approved

Hi {{1}}, your return request for order #{{2}} has been approved.
Pickup is scheduled for {{3}}.

17. Refund Processed

Hi {{1}}, your refund of ₹{{2}} for order #{{3}} has been processed.
It should reach your account by {{4}}.

18. Back-in-Stock Alert

Hi {{1}}, the {{2}} you’ve been waiting for is back in stock.
Get it here before it sells out: {{3}}

19. Price Drop Alert

Good news, {{1}}!
The price of {{2}} has dropped to ₹{{3}}.

See the updated price: {{4}}

Payment and Billing Messages

20. Payment Reminder

Hi {{1}}, your payment of ₹{{2}} is due on {{3}}.
Please complete your payment before the due date.

Pay here: {{4}}

21. Payment Confirmation

Hi {{1}}, we’ve received your payment of ₹{{2}} for {{3}}.
Thank you for your payment.

22. Payment Failed

Hi {{1}}, we couldn’t process your payment for {{2}}.
Please try again or update your payment details.

Try again: {{3}}

23. Invoice Ready

Hi {{1}}, your invoice for ₹{{2}} is ready.
You can view it here: {{3}}

24. Subscription Renewal

Hi {{1}}, your {{2}} subscription will renew on {{3}}.
The renewal amount is ₹{{4}}.

25. Subscription Expiry

Hi {{1}}, your {{2}} subscription expires on {{3}}.
Renew before the expiry date to continue using the service.

26. EMI Reminder

Hi {{1}}, your EMI of ₹{{2}} is due on {{3}}.
Please make your payment before the due date.

Appointment and Booking Messages

27. Appointment Confirmation

Hi {{1}}, your appointment with {{2}} is confirmed for {{3}} at {{4}}.

Appointment details: {{5}}

28. Appointment Reminder

Hi {{1}}, this is a reminder about your appointment with {{2}} on {{3}} at {{4}}.
We look forward to seeing you.

29. Appointment Rescheduled

Hi {{1}}, your appointment has been rescheduled to {{2}} at {{3}}.
Please let us know if you need another time.

30. Appointment Cancellation

Hi {{1}}, your appointment with {{2}} on {{3}} has been cancelled.
Contact us if you’d like to book another time.

31. Booking Confirmation

Hi {{1}}, your booking with {{2}} is confirmed.
Booking ID: {{3}}
Date: {{4}}

32. Booking Reminder

Hi {{1}}, just a reminder about your booking on {{2}} at {{3}}.
We look forward to seeing you!

33. Booking Cancellation

Hi {{1}}, your booking #{{2}} has been cancelled.
Please contact us if you need any help.

WhatsApp Marketing Message Templates

A WhatsApp marketing message template can help businesses promote products, services, offers, events, and other updates.

The important thing is to make the message useful and clear. Tell customers what you’re offering, why it matters, and what they can do next.

Avoid vague messages like:

“Hello customer, we have an exciting offer for you!”

Instead, give customers the important details.

34. Limited-Time Offer

Hi {{1}}, get {{2}}% OFF on {{3}} until {{4}}.
Use code {{5}} at checkout.

Shop here: {{6}}

35. New Product Launch

Hi {{1}}, our new {{2}} is here!
Discover {{3}} and see what’s new.

Take a look: {{4}}

36. Seasonal Sale

The {{1}} Sale is here!
Save up to {{2}}% on selected products until {{3}}.

Shop the sale: {{4}}

37. Customer-Only Offer

Hi {{1}}, we have a special offer for you.
Get {{2}}% OFF your next purchase with code {{3}}.

Claim your offer: {{4}}

38. Abandoned Cart

Hi {{1}}, you left {{2}} in your cart.
Your items are still waiting for you.

Complete your order: {{3}}

39. Re-Engagement Message

Hi {{1}}, it’s been a while!
We’ve added some new products and offers you may like.

See what’s new: {{2}}

40. Festival Offer

Hi {{1}}, celebrate {{2}} with {{3}}% OFF on selected products.
Offer ends on {{4}}.

Shop now: {{5}}

41. Flash Sale

Hi {{1}}, our {{2}} Flash Sale is live!
Get {{3}}% OFF until {{4}}.

Don’t miss it: {{5}}

42. Event Invitation

Hi {{1}}, you’re invited to {{2}} on {{3}} at {{4}}.
We’d love to have you join us.

Register here: {{5}}

43. Webinar Reminder

Hi {{1}}, your {{2}} webinar starts on {{3}} at {{4}}.
Don’t forget to join us.

Join here: {{5}}

Customer Service Messages

44. Support Ticket Created

Hi {{1}}, we’ve received your support request.
Your ticket number is #{{2}}. Our team will get back to you soon.

45. Support Ticket Update

Hi {{1}}, there’s an update on your support ticket #{{2}}.
Current status: {{3}}.

View ticket: {{4}}

46. Issue Resolved

Hi {{1}}, your support ticket #{{2}} has been resolved.
Please let us know if you need any further help.

47. Service Update

Hi {{1}}, your {{2}} service has been updated successfully.
If you have any questions, we’re here to help.

48. Service Maintenance Notice

Hi {{1}}, {{2}} will be temporarily unavailable on {{3}} from {{4}} to {{5}} due to scheduled maintenance.
We apologize for the inconvenience.

Healthcare WhatsApp Templates

49. Doctor Appointment

Hi {{1}}, your appointment with Dr. {{2}} is confirmed for {{3}} at {{4}}.

50. Appointment Reminder

Hi {{1}}, this is a reminder that your appointment with Dr. {{2}} is tomorrow at {{3}}.

51. Report Ready

Hi {{1}}, your {{2}} report is ready.
You can view it here: {{3}}

52. Follow-Up Reminder

Hi {{1}}, it’s time for your follow-up with Dr. {{2}}.
Please choose a convenient date for your appointment.

Education WhatsApp Templates

53. Admission Confirmation

Congratulations {{1}}!
Your admission to {{2}} has been confirmed. Classes begin on {{3}}.

54. Class Reminder

Hi {{1}}, your {{2}} class starts today at {{3}}.

Join the class here: {{4}}

55. Fee Reminder

Hi {{1}}, your fee of ₹{{2}} is due on {{3}}.
Please complete your payment before the due date.

56. Exam Reminder

Hi {{1}}, your {{2}} exam is scheduled for {{3}} at {{4}}.
Please arrive on time.

Real Estate WhatsApp Templates

57. New Property Alert

Hi {{1}}, we found a {{2}} in {{3}} that matches your requirements.
Starting price: ₹{{4}}.

View property details: {{5}}

58. Site Visit Confirmation

Hi {{1}}, your site visit to {{2}} is confirmed for {{3}} at {{4}}.

59. Property Follow-Up

Hi {{1}}, are you still looking for a property in {{2}}?
We have a few options that may match your requirements.

View properties: {{3}}

Travel and Hospitality Templates

60. Hotel Booking Confirmation

Hi {{1}}, your booking at {{2}} is confirmed.
Check-in: {{3}}
Check-out: {{4}}

61. Check-In Reminder

Hi {{1}}, we’re looking forward to welcoming you to {{2}} on {{3}}.
Check-in starts at {{4}}.

62. Travel Reminder

Hi {{1}}, your trip to {{2}} is scheduled for {{3}}.
Please check your travel details before departure.

63. Hotel Feedback Request

Hi {{1}}, we hope you enjoyed your stay at {{2}}.
We’d love to hear about your experience.

Share your feedback: {{3}}

How to Write a WhatsApp Business Template That Gets Read

A template doesn’t have to be clever.

It has to be clear.

1. Start with the reason for the message

Don’t make customers guess why you’re contacting them.

Instead of:

Hi {{1}}, we have an important update.

Say:

Hi {{1}}, your order #{{2}} has been shipped.

The second version immediately answers the customer’s question: “Why did I get this message?”

2. Personalize where it matters

Use variables for useful information such as:

• Customer name
• Order number
• Appointment date
• Payment amount
• Booking ID
• Delivery date
• Product name

Don’t add variables just because you can.

3. Keep one main action

If you want the customer to track an order, make “Track Order” the main action.

If you want them to pay, use “Pay Now.”

Don’t give customers five different things to do in one message.

4. Write for a phone screen

WhatsApp is a conversation channel, not a brochure.

Keep paragraphs short.

Put the important information near the beginning.

5. Make the message sound human

Compare:

Dear valued customer, we hereby wish to inform you that your order has successfully undergone the shipment process.

with:

Hi {{1}}, your order #{{2}} is on its way.

The second one is easier to understand and much more natural.

How to Create a WhatsApp Message Template

Creating a template starts with deciding what you want the message to achieve.

For example:

Goal: Order update

Template name: order_shipped

Category: Utility

Language: English

Message:

Hi {{1}}, your order #{{2}} has shipped and is expected to arrive on {{3}}.

CTA: Track Order

When creating a template, you typically choose the category, language, message components, variables and buttons, then submit the template for review. Meta’s current template system supports different components and formats, so the exact options can vary by template type.

If your template contains variables, provide realistic sample values during submission. This helps reviewers understand how the completed message will look.

WhatsApp Business Message Template Categories

WhatsApp template categories help determine what kind of message you are sending.

1. Marketing

Used for promotional or business-growth messages.

Examples:

• Discounts
• Product launches
• Special offers
• Re-engagement campaigns
• Promotional announcements

2. Utility

Used for messages connected to a customer’s transaction, account, or requested action.

Examples:

• Order confirmation
• Delivery update
• Appointment reminder
• Payment confirmation
• Account update

3. Authentication

Used for identity verification and one-time passcodes.

Authentication templates have stricter formatting requirements than ordinary business templates.

Why choosing the right category matters

Imagine this message:

Hi {{1}}, your order has been confirmed. Also, use code SAVE20 to get 20% OFF your next purchase.

The first part is transactional.

The second part is promotional.

Trying to treat the whole message as a purely transactional update can create category and compliance problems.

Keep the purpose of your template clear.

The Best WhatsApp Template Is the One Your Customer Actually Needs

A WhatsApp message template isn’t just a message you save and reuse.

It is part of the customer experience.

A good template tells customers what happened, gives them the information they need, and makes the next step obvious.

Start with a few useful templates:

• Welcome message
• Order confirmation
• Delivery update
• Appointment reminder
• Payment reminder
• Customer feedback
• Marketing offer

Once you know which messages your customers actually respond to, build more templates around those situations.

The goal isn’t to create the biggest library of WhatsApp templates.

The goal is to send the right message, to the right customer, at the right time.